My Journey Into Amazon FBA

I have been living in China for the past 6 years and have looked into a few business ventures, however it may surprise you that I never really looked in to exporting which would have been the obvious choice. The reasoning behind it was that I felt I wasn’t really in a position to sell the products within the UK if I was based in China. For this reason, I was always looking into importing products into China to exploit the growing middle class here and their demand for foreign goods which they put a premium on. Whilst I have had some success selling on sites like Taobao, and I continue to sell some foreign brands on that platform, it has never been able to grow beyond what I would classify as a hobby. This is for a few reasons but namely being the large amounts of regulation that is involved with importing products and the large amount of upfront capital that is required.

Late last year I came across Amazon FBA. Amazon FBA will essentially remove the problem of logistics when selling in the UK as Amazon will do it all for you. You can store the products in their warehouses and when a sale is made through their platform they will pick and pack the product and deliver it often times the very next day. Of course you have to pay Amazon a small fee for this but due to their economies of scale I am sure it will probably work out cheaper in the long run as well as saving me a lot of time so that I can concentrate on marketing and driving traffic to the product listings.

I have picked my product which will be fruit infuser water bottles. Honestly, I didn’t do much research into them other than they have a good amount of sales volume. Out of luck when inspecting my bottles here in China I realized I have the same supplier as many of the top sellers in the US and UK such as InfusionPro and Aquatiser. I am quietly optimistic, after creating a small marketing site targeting buying keywords such as, best fruit infuser water bottle, I have already been sending a few sales to Amazon.  It is not a far stretch to also add my own bottle to that site and it will be able to send some traffic to my future listings.

The bottles are scheduled to arrive on May 25th and so will probably be available for purchase in early June. I have also created a brand new site for my fruit infuser water bottles under the brand name FruitMe. If you are interested here is a picture of what my bottles look like!

In future posts, I will go into greater detail on how I sourced the fruit infuser bottles and also my marketing plans going forward!

UPDATE 08/06/2016: The bottles, after taking close to 1 week to travel just a few miles, have finally arrived in Amazon’s warehouse, so if you are interested in buying my fruit infuser water bottle you can do so.


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